Day 21 – Set up your backend funnel

You have made it to the final day! In today’s lesson, you will be setting up your back-end funnel. By the time you finish this lesson, you should have your back-end funnel mapped out and ready for customers.

Have you ever heard “The money is made on the back-end?”

While that may not always be the case there is certainly MORE money to be made on the back-end. Your back-end funnel should consist of one or more offers that you promote after your core offer. This will allow you to maximize your lifetime customer value and earn more.

What to add to your back-end funnel

 Your back-end offers should fall into one of two categories:

  1. Help the customers at a deeper level than is provided in your core offer.
  2. Offer something related but different.

As an example, if your core offer is a video course teaching photographers how to shoot the perfect wedding photographs then a back-end offer could be a 6 week 1 on 1 coaching package. The 1 on 1 coaching package would allow you to work with them at a deeper level and better answer their questions.

Something related but different might be a course on how to edit photos in Photoshop.

Plan out one or a few offers that you will put in your back-end funnel. You can then set up a sales engine for the back-end and an email campaign just like you did your core offer.

Action Steps:

  • Choose the type of back-end offers you will add to your online business
  • Create the sales engine for your back-end offers
  • Create your email campaign for your back-end offers



Congratulations! You have made it through all the steps and are now ready to launch your online business! You have done a lot of work here but this is only the beginning. It is now time to take your business to the next level and hit the goals and targets you set. By following this program you have set up a rock solid foundation for building a successful online business!