Introducing Google Play Instant, a faster way to try apps and games

<html><head></head><body><div class=”block-paragraph”><div class=”rich-text”><p>People all over the world come to Google Play to discover great games. In the last year, the number of Android users who installed a game has more than doubled. To help you discover new games or get to the ones you already love, we’ve redesigned our <a href=”https://play.google.com/store/apps/details?id=com.google.android.play.games”>Google Play Games app</a>. In the new “Arcade” tab, you can check out game video trailers or use tags like “New” or “Action” to find a particular type of game. We’ll also show you news and YouTube videos related to your favorite games to help you boost your skills and become a game master.</p></div></div><div class=”block-image_full_width”><div class=”article-module h-c-page”><div class=”h-c-grid”><figure class=”article-image–medium h-c-grid__col h-c-grid__col–4 h-c-grid__col–offset-4 “><img alt=”Comp 1_5.gif” src=”https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/Comp_1_5.gif”/></figure></div></div></div><div class=”block-paragraph”><div class=”rich-text”><p>To make it even easier to dive right in and enjoy new apps and games on Android devices, we’re also introducing Google Play Instant. With Google Play Instant, you can just tap and try a game without having to download it first—whether you’re looking to storm a castle on <a href=”http://g.co/play/instant.”>Clash Royale</a> or become a wordmaster with <a href=”http://g.co/play/instant.”>Words with Friends 2</a>. Google Play Instant experiences will be available in the Google Play Store, the Google Play Games app, or wherever game links are shared. Today you can check out some of the titles from the <a href=”http://g.co/play/instant.”>Instant Gameplay collection</a>. Love what you’re experiencing? Just tap the “Install now!” button to install the game.</p><br/>To start, we’ll have a handful of <a href=”https://play.google.com/store/apps/collection/promotion_300308f_instantgames?e=-EnableAppDetailsPageRedesign”>games</a> to play instantly on more than 1 billion Android devices worldwide. Check back later this year as more games become available to play right away.</div></div></body></html>

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