You must have heard through the statement “Money is in the list”.
List building can be used in a very simple and uncomplicated way to enhance the growth and performance of your business by utilising precisely targeted emails to your subscribers/customers, keeping them updated of your promotional offers and products.
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogues. There are lots of things to consider to avoid many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to deter subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the email as a medium for marketing because of the low cost, increasing numbers of companies have jumped on board and now flood many people’s e-mail accounts with their promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive your newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided without the real owner’s consent.
It is essential that you keep your list clean and manageable. This is simply done by using the many tools and technologies now provided by all the good Auto-responders or List Management companies for your benefit. Do not worry about making a small investment here, as this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to determine the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as keeping within the boundaries of what is allowed in sending mails to an opt-in list.
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